PICK THE RIGHT PARTNER
An investment partner needs to be chosen based on firms that are highly committed to the particular industry or product. Many attempted investments fail due to picking the wrong partner, resulting in a lack of deep commitment from a foreign-based firm to a particular product or investee company
TARGET THE RIGHT PEOPLE
Once a suitable partner is chosen, it is important to connect directly with the right level of executives at that firm. This is regularly poorly attempted by firms and advisers that do not have extensive knowledge of the relevant market and direct access to key executives
BE AWARE OF CULTURAL DIFFERENCES
There are a number of significant cultural and structural differences across continents, which on many occasions have halted transactions or destroyed partnerships, causing financial and reputational damage. Cassius has extensive experience in managing these differences and assisting in arriving at a mutually beneficial outcome.